search engine optimization

4 Tips to choose Best Guest Posting Websites to buy backlinks

If you’re investing in link-building, choosing the right platform matters more than ever. The best guest posting websites can boost your visibility and authority—but only if you know how to spot trustworthy platforms and avoid manipulated metrics. In this guide, I’ll share the red flags and best practices for selecting the best place to publish articles online that actually support long-term SEO results.

As an SEO specialist and digital marketing freelancer, I’ve seen many clients waste money on backlinks that looked promising but delivered zero value. This post breaks down how to avoid that mistake and focus on identifying the best guest posting websites that truly deliver value.

Don’t Be Fooled by These 3 Common Link-Building Metrics

1. Domain Authority (DA) Can Be Manipulated

Many sellers claim their websites have a DA of 50+—often with lines like “No PBNs, No Spam.” What they won’t tell you is that DA can be artificially inflated using paid backlink packages from high domain authority websites for backlinks. Some even offer DA-boosting services (eg. w3speedup.com) for $150–$400. This doesn’t reflect the actual value of a backlink.

👉 Moz’s official documentation highlights how spammy sites can still display impressive metrics.

If you’re spending money on backlinks, ensure the best article publishing sites you choose haven’t artificially inflated their stats. Always prioritize the best guest posting websites with real authority and proven content history.

2. Domain Rating (DR) Isn’t Everything

Ahrefs’ Domain Rating (DR) is link-based. It doesn’t factor in domain age, search traffic, or branding. More importantly:

  • No-follow links don’t improve DR.
  • Only the first link from a domain counts.
  • DR “juice” dilutes as the linking site connects to more domains.
  • Your DR can increase if the DR of the linking site rises.

➡️ Read Ahrefs’ full DR documentation to understand why it’s only part of the picture.

3. Spam Score is Often Misunderstood

Spam Score, by Moz, is a machine-learning-based metric. But it can be misleading. For example:

  • A site can lower its spam score by simply adding an email address, favicon, or switching to HTTPS.
  • Sites on spammy TLDs like .stream or .win get flagged more easily.
  • Fake trust signals like Google Fonts or Facebook Pixel can be added to appear trustworthy.

A low spam score doesn’t guarantee that a site is one of the best guest blogging websites. You should always look for sites that are consistently recognized as the high authority backlinks websitess in your industry.

✅ 4 Techniques to Evaluate best article publishing sites

Let’s talk about what really matters when selecting a site for guest posting or purchasing backlinks. You can avoid most mistakes if you focus on analyzing the best place to publish articles online instead of just chasing high metrics.

1. Check the Site’s Google Presence

Search the site’s brand name on Google—does the homepage appear first? Are site links showing up in the results? These site links reveal which categories or sections get the most traffic and indicate strong internal SEO and trustworthiness. Such traits are often seen in the best guest posting websites.

If you don’t see any site links or even worse, if unrelated sites rank higher than the actual brand on SERP, that’s a major red flag. Don’t waste your budget on weak or misleading platforms. Instead, focus on best website to publish articles that truly deliver value, have proven content quality.

2. Analyze Content Quality and Publishing Frequency

A credible site should:

  • Regularly publish fresh content (not just sponsored posts).
  • Have well-written articles, not low-quality AI-generated content.
  • Focus on a niche, rather than publishing on every trending topic.

📌 Tip: Use Archive.org to view how often a site was updated historically. If it’s frequently archived, that’s a good signal of consistency—and one way to identify the best guest posting websites.

3. Look for Unnatural DA Spikes

Tools like websiteseochecker.com can show you the DA history of a site. For instanc, a jump from DA 3 to DA 34  in a short time usually means paid backlink manipulation—not organic growth. The best guest posting websites grow their authority steadily over time.

4. Review Keyword Rankings

Since I’m Iranian, I use a local tool to explain this part. But if you know any other great tools, please share them in the comments—I’ll definitely add tutorials for those tools on my site.

The tool I use is seosignal.net. By entering a website’s URL, I can see which keywords it ranks for and how well it performs for each. If their topics are relevant to my niche and they rank well (like on first page of SERP), I add that site to my whitelist of trusted backlink sources.

Common Mistakes in Buying Backlinks (and How to Avoid Them)

1) Poor Content Strategy

Never submit a backlink article without proper optimization. Your content should have:

  • Keyword-rich headings
  • A natural internal linking structure
  • Relevance to your website’s niche

To enhance your strategy, check out my guides on Copy Writing best practices for SEO-rich content.

2) No Topical Relevance

Backlinks from unrelated websites can hurt your SEO. Make sure your guest post is placed within a relevant category of the host site. It’s not just about a link—it’s about context. The best guest posting websites will provide relevant placement for your niche.

3) No Performance Tracking

Always monitor the performance of your guest posts in Google Search Console. If your rankings don’t improve within 1–3 months, blacklist the domain and move on. There are plenty of high authority backlinks websites out there, but only a few are truly the best guest posting websites.

📌 Tip: If you don’t know how to connect Google Search Console to your website, check out my previous post: “Connecting Google Search Console to Your Website: 2 Visual Methods.

4) One-Time Backlink Bursts

Building 50 backlinks in one month and then going silent is a red flag for Google. Instead, focus on sustainable and consistent link-building. Growth should look natural.

5) All Follow or All No-Follow

Diversity is key. A natural backlink profile includes both follow and no-follow links. Don’t stress over making every link “follow”—just ensure the source is credible.

Choose the Best Guest Posting Websites with a Long-Term strategy, Not Just Metrics

When choosing where to post your guest articles, look beyond the numbers. If you’re serious about SEO, invest in partnerships with the best guest posting websites that show real authority, topical relevance, and ranking history.

A backlink from a niche site with real traffic and editorial oversight is more powerful than ten links from sites that game DA.

👉 If you’re looking for a Digital Marketer or an experienced SEO specialist, don’t wait—get in touch with me today! I offer professional SEO services, from backlink audits to web performance optimization, all tailored to help you grow sustainably and rank higher.

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